The final national push for the Britain-wide ITV1 image.  Tens of idents have been filmed during the week at the end of July 2002.  The first showing of these idents came in the form of a montage of just 20 of the celebrities used for this network push.  In the form similar to a traditional ITV start-up, a 60 second piece was shown resulting in the new ITV1 logo.

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The first "ident" used as part of the new ITV1

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Is it me, or does the white light in the background make a heart-shape?

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Shown once on 10th March 2003 for the cartoon series, this is "Bean"

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Generics & computer technology back in force on this non-celebrity, (after ITV seem to enjoy sacking all theirs) non-whimsical, non-anything ident.

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The follow-up celebrity idents for this period...

>>>>> ITV1 2004 >>>>>

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