Last Updated: September 07, 2018

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All images and videos appear with many thanks to Derek Smith.

Grampian famously took to the generic look of ITV in 1989, using it from its first - to very last day on Oct. 4th 1998.  They were one of few regions to use the idents specially commissioned to collaborate ITV in a unified look.

768Kb (Paul Taylor) (Hi-Quality)
298Kb (Lo-Quality)

In addition to the main ident, menu slides and "next" captions were also created.  These were extensively used by Grampian throughout its era.

Throughout this period (and previously), Grampian were masters at in-vision continuity.  Many, many continuity announcers were used with many, many different styles at giving the personal touch to the North Scotland viewers.  Here are just a few examples of some familiar faces!

All of these announcers at one time also had to read the local news at some point....

Here are some of your favourite announcers presenting the regional news in the early 1990's...

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758Kb (Promo)

North Tonight was Grampian's flagship news programme in the 1990's.  This example is a promo from the early 90's

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Grampian also fell victim to weather sponsorship in the early 1990's (as we all did!) with Legal & General.

Grampian had to look to new pastures after the ITV Generic look was ditched in 1998.  There new ident was a tilted version of the long standing St. Andrew's Cross (Scottish Flag) introduced in 1992.  Here are a couple of stills from Christmas 1995 showing how Grampian have got an imagination to creating a brand image!

This style was then brought back to life by Grampian on Oct. 5th 1998 for two years whilst its parent company SMG were developing a "generic" branding between its two ITV stations.

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Nowadays, Grampian have joined forces with Scottish Television to provide Scotland with a wide range of programmes.  This is reflected in their on-screen look which is now generic between the two companies.

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935Kb (Intro)    503Kb (Outro)

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Lining up with the National ITV1 style, Grampian still in its little box.

These were the last set of idents for Grampian Televison.  On May 30th 2006, its parent company SMG plc unveiled a unified look for Scotland under the banner "stv".  All future idents connected to Grampian. can be found on our Scottish Television pages.

Other bits to Grampians presentation over the years include....

...Grampian celebrating their 30th birthday with Selina Scott...

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...The Birthday Spot, a very regional service which included giving out full addresses on air and the great use of the announcer team!...

...and an advert for TV Times for the 3-9th June 1989 edition.  Do you have your copy?

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All images and videos copyright remain with their respective owners
© SMG 1989 - 2000

All images and videos featured on this page were captured by Derek Smith for t|v|a:archive.  Hi-Quality ITV Grampian Ident & 1998 ident captured by Paul Taylor for ATW