Last Updated: February 11, 2020
One of the oldest ITV companies hasn't gone without its fair share of trouble. In one of the most regionally dedicated zones of ITV, Border has sufficed its viewers for years. With little "networked" output over the years, this company was always prone of takeovers and mergers, with Granada "stalking" them for years. Lets just hope Border's strong regional identity doesn't fall victim to the recent merger. Before that happens, lets look at the rise and demise of that infamous B...
© ITV plc.
The first ident from Border Television shows this simple black and white static logo, introducing the artistic Borders logo. I wonder if the designer of the logo knew that it would be in use for 38 years?!
The introduction of colour brought an update to Border's static opening caption. The slide never moved until the introduction of regular computer animation made by Border in 1993.
In order for Border to say they are part of ITV, they joined the infamous 1989 Generic scheme. Border seemed to like to use the ident, running the sequence on-screen for 4 years and using it in a unique way for introducing their local news programme Lookaround
The next addition to Border's ident gallery shows a change away from the generic scheme. This is effectively Border's first moving ident. Not much further to report except a variation of the ITV 1989 Generic Theme Tune.
This re-edit creates a variation of the ITV Generic Jingle and a nice forming animation. Not much more to say really, except for the method that the Border logo appears is reminiscent of Granada's 90's stripe effect.
Border have the CGI bug, with another variation of the 1995 ident sequence. Still no further change in the jingle with a further variation of the ITV 1989 Generic Theme Tune.
Border pull the stops for this ident, with another twist the the main logo. Also the company must have heard that ITV weren't using their 1989 Generic logo very much anymore, therefore they needed to produce something new as a jingle. A cute, little ident considering its the last time we see the big B ... This was used at weekends only.
Back to the Generic scheme with the big B gone, after 38 years! With the take-over, will it be returned to its former glory in time before ITV becomes a single company?
The production caption for this era, with the use of the generic credits scheme currently used for promotions.
Joining the latest generics, here is the Border variant.
Following the ITV (England & Wales) plc. merger, the new "production" style of ITV, both with and without capitalisation.
Squaring things off, Border with a squarer background.
Continuing on the generic ITV theme, still no sign of the chopsticks!
Can you see it? Border, logoless, now clinging on to its name... Other Related Sites Thanks for the images and RealVideos on this page goes to... Steve Yates (TV50), Steve Hackett (TV Ark), Kevin Halstead (Border Television Area Web Site) |
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