Last Updated: February 11, 2020
1 9 9 0 - c u r r e n t
Scottish entered the 90's after ditching the ITV Generic Look. Their theme was based initial around the much flatter thistle and three rolling circles, red, green and blue. The video will show what I mean!
Scottish then ditched the "big 80's" lettering, and moved smoothly into the 90's with this nice computer-animated effort.
The production end-cap for this era
A rarely seen variant of the above ident, with a "Television For Scotland" tag.
These late night idents used "local" scenery from Glasgow and Edinburgh.
Scottish unveiled a new look in the middle of 1996 with a new background! Also there were two variants, daytime and nighttime. The change also affected Scottish's regional news programme Scotland Today (see later)
Here is the change, with the production dates giving the change away!
To end this era...an STV clock taken from 1996, leading into the ITN Lunchtime News
With the afore mentioned merger with Grampian came a generic look between the two Scottish companies. These idents come with many variations (like the current Generic looks), however the style of the ident is much more graphically superior to the Generic style of idents that some regions are currently experiencing.
Joining in the unified look for 2002, Scottish & Grampian with their effort towards ITV1.
A blast from the past with a strangely familiar logo style, STV is back uniting Scotland, whilst eradicating another classic ITV name into history. Good thing British Steel doesn't need it anymore...
 ©SMG 
634KbExpanding on the British Steel S... adding the TV like a Scottish signpost pointing... to the right. Surely it should be the North?! Nice use of some of the scenery of Scotland, an idea seen in some of the 2000 ident set.
 ©SMG
3.63MbEverything has to be curvy in the Teenies, no sharp edges for anything, including a channel logo!
STV's range of Christmas idents are fairly simple, but effective in using traditional elements of Christmas with its main logo. These examples come from 1994 and 1995 respectively.
To celebrate a truly Scottish occasion, Hogmanay and the Millennium were celebrated with the use of these special idents, with a lack of "thistle" logo.
The 1990 look of Scotland Today was this traditionally 80's style of graphical presentation.
1993 saw a lovely lilac set for Scotland
Today, to last with the company until the update of the main idents.
Scotland Today changed its look in 1996 with the new idents, and one of the best regional programmes that I have seen was created.
On the change of times on March 8th 1999 (following the scrapping of "News At Ten", Scotland Today produced this 4 minute feature of how great they are and how they are now "first with the news"
Whenever stv have a breakdown, a looped video gets pulled out. Entitled "Scotland - The Edge Of The Land" shows stv's transmission area in a beautiful glow. Other SCOTTISH sites The Scottish 2000 idents appears courtesy
of Mark McMillan through Mike McGonagle's TV Room |
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